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Coaching/Pull-through Training – ERN
The Electronic Resource Navigator (ERN) program will allow the user to:
- Master key information from the PI and clinical studies. Representatives can select an area to review (eg, indications, dosage, MOA, clinical studies, etc.) and click to see more detailed information. Clicking on a “Show me” button will link the representative to the specific portion of the clinical trial supporting that information.
- Practice responding to likely questions and concerns. The learner will be asked about various scenarios and will need to select the page and paragraph for the information they would use to respond.
Additional elements such as virtual training mentors, videos, and still images can be used to provide selling relevance and further enhance the learning experience.